sanity check on pricing

[juan452]

My first digital job so I want to make sure my prices are in line.

14 - 24" X 24" coroplast, print mounted to both sides - $40.00 each

9 - 6" x 24" coroplast print on both sides - $12.00 each

Is this reasonable

[CW Graphix]

When I had my printer I was getting $7.00 dollars a square ft. wholesale, and $11-12.00 a square ft retail, you might want to do some calling and see what your other sign shops are charging!

Chris

[juan452]

Thanks Chris. Did you give volume discounts? Did you charge the same print for 2 sided prints with the same image on both sides? Did you charge more if you had to mount the print to a substrate?

[Barry]

Sounds a little low, but not to bad. At $7 a sq foot that would be $56 just for the prints without the mounting.

Now Coroplast is a hard one because a lot of people are just not willing to pay a lot of temp sinage.

[CW Graphix]

That was just the printing not the Mounting and Substrate! Thats extra!
Coro is so cheap I could make that up else where!

Chris

[SignsDen]

Is there a magic formula to compute for volume discounts? just asking - maybe there is....thanks

[gabagoo]

All I know is that small jobs will kill you with sq ft pricing. You have to price them by time, so a small sign is never leaving my shop for less than $30.00 or we lose money in the long run. How do you account for the time to get the job via e-mail or phone, then dealing with a file and lastly the cost to invoice and the cost for accounting. Maybe $30.00 is just to cheap for anything these days.

[Photoguy]

Originally Posted by gabagoo

All I know is that small jobs will kill you with sq ft pricing. You have to price them by time, so a small sign is never leaving my shop for less than $30.00 or we lose money in the long run. How do you account for the time to get the job via e-mail or phone, then dealing with a file and lastly the cost to invoice and the cost for accounting. Maybe $30.00 is just to cheap for anything these days.

HI Barry,

Thats why I charge a set up fee of $50. Just had to do a tiny job,some address and logo stickers for brochure holders (20) at the sq.ft.charge only would have been under $20 and I had to apply the stickers as well....

[gabagoo]

I guess it depends on your market and your customer base. There is no one formula that will work for all of us or for every sign. I still like pricing things against how I would price using simply vinyl cut graphics with weeding and masking which we still do quite a bit of still.