what is your price on .5" gatorboard 64"x24" qty 6 prints

[jeffburris]

Greetings,
I am really enjoying being able to ask questions here. it is very helpful.

well I hate charging a fortune for mounted prints but is seems you have to. We do not have a flatbed printer so any mounted prints and on Avery 3003 adhesive vinyl with a standard overlam. this customer wants: 6 24"x64" .5 gator with print on one side. you can only get two prints per sheet 48x96 and the rest is scrap (we don't do a lot of mounting so it will lilkely sit a round for a long time).

My first guess would to base this price on my full 4x8ft price and it breaks down like this:
4x8ft .5" gator with print $654
back out the printing at $6 a sqft for a total of $192
this leaves the price of the 4x8ft board at $462
now divide the board by two (we can get two mounted prints per sheet) and you get $231 for the charge for the mounting and board
now add back the printing at $6 sqft and call the 64" print a 72" print so you get 6x2 ft so a total of 12 sqft per print and that is $72 for the print
Add the print and board together: $72+231=$303 for a 64"x24" print?

we based our full sheet on cost times 10 to get $654.

This seems like an awful lot to charge for a 64"x24" print.

How do you figure your price list for mounted prints on different substrates: Gator, Sintra, Coraplast, Plexiglass, Foamcore. do you use a stardard markup over cost? And what do you do about waste on odd size prints that creat a lot of waste out of full size sheets? Like when you do a 36x72" print and you have waste out of the rest of your sheet. that print would only use 18sqft and leave 14ft to be wasted that is in the shape of a 12"x96" and 24x36" (you can use a 24x36 but not the 12x96 very often)

Your comments would be great. thanks.

[print_master]

our wholesale price would be ~$120 each. This is for digital print on Oracal 3651 w/ Matte Lamination, mounted to 1/2" Gator.

Off of our flatbed the price would be slightly lower (again....wholesale).

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All of our pricing is done on a "cost pricing" basis. I basically take all my costs and then have a standard markup percentage. for big quantities I will use a smaller percentage. what that means is if a customer orders a 24"x36" print on foamcore they are paying for the full sheet plus the cost of the print. This avoid us having lots of tiny pieces floating around that we still need to sell.

If I happen to have a scrap I can use laying around good for me.....that's the advantage of owning a shop i suppose.

As for most substrates, they usually get marked up 30-50% for the substrate it self. For the mounting cost I use labor cost multiplied by markup percentage.

I'm not saying this is the best way to do it or that you will be filthy rich because of it, but it has worked well for me (in a wholesale environment).

[print_master]

and what I forgot to mention is that most of our customer are able to double our price when selling to a retail environment, thus giving you a price around $240. So your $303 maybe be a little high in my area, it all depends what the market is where your shop is.

[bpatrick3]

I am at $18.00 sq foot, but I also include black or white hot melt edging to the perimeter for that price.
11 sq ft x $18.00=$198.00 each