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Old 09-19-2006, 10:33 PM   #1
infinitef
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Default charge for magents

i am making a dozen of these magents for a the local plubic power company, one of the head guys lives next door to me. so i dont want to over charge. here is a picture of the art work:
amount order: 12
size: 14"x14"
materials used:
oracal 3651 vinyl
oracal 210 lamanate
promag magent
im guessing that it will cost me 4$ a piece to make, i was thinking of charging 25$ each magent. a total of 300$ does this sound normaly to you guys?

it is there logo, and design i scaned it in and then converted it in to vector using live trace in illustrator, did a little work with it in photoshop also. this is going to be my frist paid job! What do you guys think?
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Last edited by infinitef : 09-20-2006 at 12:52 AM.
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Old 09-20-2006, 09:54 PM   #2
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Nice design.

BUT you are way undercharging. No one walks out of my shop with a pair of magnets for less than $100 (whether they are cut vinyl or VersaCamm prints). Infact the more complex the design, the more per magnet (yes even if they are prints).

My price on the magnets (actually on anything if make) does NOT include design time--that is charged separately. I charge between $60 & $120 an hour for design (depends on the customer). If it is a local plumber, I charge $60 an hour, if it is a corporation like your Utility company customer I charge $120. Don't think of this customer as your neighbor, it isn't, it is large corporation and should be charged accordingly. I gave a quote for some web design work to an insurance company for $1,500. They went with someone who charged them $10,000! That's how corporations think.

Now be honest, how many hours have you put into this already? You still have to make the prints, laminate the prints, cut the magnet material, mount the prints on the magnet material, trim the mounted print and cut rounded corners. Then you will probably have to do several over because a print got ruined, the laminate wrinkled or some such else. In addition to the hours you've already spent on this, how many more are you going to spend to make the completed magnets?

Get paid for what your time, talent and investment in equipment is worth--not just material costs X5.
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Old 09-21-2006, 03:15 AM   #3
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I think you are a little low. We would charge around $39.45 ea. Some shops charge a design fee and others don't, that you will have to decide. if you are charging a design fee then around $50-$60 per hour seems to be the adverage ( some charge more and some charge less).
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Old 09-21-2006, 09:09 AM   #4
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I agree... definatelly not enough. 14" x 14"? I'm not sure what size your magnetic is, but the stuff we always order is only 24.5" wide... so if someone wanted 14" squares it'd cost them more for that reason alone - unless we talked them down to 12" squares... Personally, I'd probably charge $35-40 if it was 12" and maybe $50 for 14".... that includes design fee. Now, you could do like $30-40 or something and just take on a design fee. So say $35 each, plus $80 design fee ($60/hr for 1.3 hours) so now you're at $500 for the job instead of $300.
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Old 09-21-2006, 09:24 AM   #5
infinitef
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Default

i just dont want to charge to much, but i should coudl use the money... thats forsure heh. he couldnt find his records from what he paid for the other ones. maybe i could charge 35$ each, i will see if i can find anyone localy who bought magents from a local sign shop. but like you said the magent material does come in a 25" roll so it woudl be wasted material... (i am the only sign shop in my town, 20minutes away is a bigger town with about 3 sign shops. all of which using roland thermal printers)

Thanks for your help,
Spencer
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