06-06-2008, 07:24 PM
Junior Member
Join Date: May 2008
Location: Huntington Beach
Posts: 10
Printer: Gerber Solara Ion & M-3000 Cutter, Epson GS6000
The easiest thing you can say is the following:
"Cheap DOESN'T solve Problems"
All you have to do is say that. They will ask "What do you mean?"
This is what you mean:
"Well, Mr. Customer, you want your business to be portrayed as a high end, high quality business right? Now, if you were a person on the street and you saw a cheaply made sign or banner, would YOU buy that company's product?"
I always answer a question with a question when someone tries to low-ball me:
Mr. Customer "I want it cheaper!"
You say "Okay Mr. Customer: You obviously want the lowest possible price for this job right? And you want the fastest turn-around time and BEST customer service right? And would you agree that you want the highest quality in you signage, right? Okay, how can I make that possible?
After saying this, don't say another word. Wait as long as it takes for them to speak. Upon saying this, 9 times out of 10 the customer is speachless! Then they almost ALWAYS start to agree with me because they realize I am much smarter then that. When they still demand cheap, I simply say this:
"For the quality of product we deliver and the service we provide, I'm sorry but I just can't help you"
You would be surprised to see how a customer reacts when you have the power to say this. Good luck
"Cheap DOESN'T solve Problems"
All you have to do is say that. They will ask "What do you mean?"
This is what you mean:
"Well, Mr. Customer, you want your business to be portrayed as a high end, high quality business right? Now, if you were a person on the street and you saw a cheaply made sign or banner, would YOU buy that company's product?"
I always answer a question with a question when someone tries to low-ball me:
Mr. Customer "I want it cheaper!"
You say "Okay Mr. Customer: You obviously want the lowest possible price for this job right? And you want the fastest turn-around time and BEST customer service right? And would you agree that you want the highest quality in you signage, right? Okay, how can I make that possible?
After saying this, don't say another word. Wait as long as it takes for them to speak. Upon saying this, 9 times out of 10 the customer is speachless! Then they almost ALWAYS start to agree with me because they realize I am much smarter then that. When they still demand cheap, I simply say this:
"For the quality of product we deliver and the service we provide, I'm sorry but I just can't help you"
You would be surprised to see how a customer reacts when you have the power to say this. Good luck
