[Downforce Graphics Inc.]

Without the design I wouldn't touch it for under 14k with design add another 3-4k. Also, you'd better hope the design is coming from a company that knows how to design wraps or you'll be waisting ALOT of material doing reprints! I would even put that in the contract somewhere. Something like: Due to possible design flaws from 3rd party we will charge for any and all wasted material..Just to cover your ars.

I would suggest doing the printing and laminated yourself, you own the equipment might aswell squeeze a dime out of it! That size would take about 2-3 full days at "basic print" mode to print.

Also, if he got a price of 10k I would just stand firm with your price and remind him that he gets what he pays for. You may also want to try to work out a payment plan to make it a little more affordable for them, I have implemented a payment plan here and it has really increased sales. It's tough to get businesses to shell out 5k all at once theses days.