[John Miller]

In response to the two above posts. There is more to our business than just the cheapest price per sqft. What would you rather have, a cheap sign that looks like crap, or a well designed sign that is compelling & professional? Design will always seperate you from others, & even your special style will attract clients when there are other good designers in your market. Consider how you run your business vs the cheap guy. Does he keep good records so that the client can re-order easilly? Is his work on time. Does he help his client remember small details that they may have overlooked when ordering. These are just a few "value added" aspects of our business that will set you apart from the slam-dunk printers. There are many customers who value that kind of attention to detail & who are willing to pay extra for it. Those clients are the ones who we all really want to do business with. Run your business in a way that justifies your higher prices, & you'll find that your clients will be of higher quality.