Old 09-13-2007, 10:27 AM   #2
print_master
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Join Date: Jul 2006
Posts: 91
Printer: Vutek 3360 - Vutek 200/600 - Seiko 64S - HP5500
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our wholesale price would be ~$120 each. This is for digital print on Oracal 3651 w/ Matte Lamination, mounted to 1/2" Gator.

Off of our flatbed the price would be slightly lower (again....wholesale).

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All of our pricing is done on a "cost pricing" basis. I basically take all my costs and then have a standard markup percentage. for big quantities I will use a smaller percentage. what that means is if a customer orders a 24"x36" print on foamcore they are paying for the full sheet plus the cost of the print. This avoid us having lots of tiny pieces floating around that we still need to sell.

If I happen to have a scrap I can use laying around good for me.....that's the advantage of owning a shop i suppose.

As for most substrates, they usually get marked up 30-50% for the substrate it self. For the mounting cost I use labor cost multiplied by markup percentage.

I'm not saying this is the best way to do it or that you will be filthy rich because of it, but it has worked well for me (in a wholesale environment).
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